関連資料一覧:(本学所蔵)
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件名:LCSH:Productmanagement
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| | 資料名 | 所蔵館 | 責任表示 | 出版者 | 出版年 | 所在 |
1 | | Beyond branding | 中央図書館 | edited by Nicholas Ind | Kogan Page | 2003 | 中央5階洋 675||I 54 |
2 | | Brand capital and industry evolution | 中央図書館 | by Louis Anthony Thomas | U.M.I. | 1994 | 中央5階洋 507.26||Th 5 |
3 | | Brand vision : how to energize your team to drive business growth : HB | 鶴川図書館 | David Taylor | J. Wiley | 2006 | 鶴川3階 675.1||Ta 98 |
4 | | Building the brand-driven business : operationalize your brand to drive profitable growth ( The Jossey-Bass business & management series ) | 研究所 | Scott M. Davis, Michael Dunn, foreword by David A. Aaker | Jossey-Bass | 2002 | 経営研 675.1||D 46 |
5 | | Developing new technologies in a de-maturing commodity producer : an empirical study : a thesis | 中央図書館 | presented by Isabelle Deschamps | U.M.I. | 1994 | 中央5階洋 509.6||D 66 |
6 | | Developing successful new products : a guide to product planning | 中央図書館 | David Allen | Financial Times/Pitman Publishing | 1993 | 中央5階洋 509.6||A 41 |
7 | | The economics of product differentiation : set , v. 1 , v. 2 ( The international library of critical writings in economics ; 37 , An Elgar reference collection ) | 中央図書館 | edited by Jacques-François Thisse and George Norman | E. Elgar | 1994 | 中央5階洋 335.5||I 57||37-1 中央5階洋 335.5||I 57||37-2 |
8 | | Firms, markets and economic change : a dynamic theory of business institutions : hbk , : pbk | 中央図書館 | Richard N. Langlois and Paul L. Robertson | Routledge | 1995 | 中央5階洋 335.1||L 26 |
9 | | Inclusive branding : the why and how of a holistic approach to brands : hard | 中央図書館 | Klaus Schmidt and Chris Ludlow | Palgrave Macmillan | 2002 | 中央5階洋 675||Sc 5 |
10 | | L'analyse de filière : colloque ( Collection Firme et système industriel ) | 中央図書館 | organisé par le Centre de recherches et d'études appliquées du groupe, Ecole supérieure de commerce de Nantes, actes publiés avec le concours de l'ADEFI et de la FNEGE, préface d'Yves Morvan, [sous la direction de Jacques Santini] | Économica | 1985 | 中央5階洋 509.6||A 46 |
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