刊年 | 2003 |
形態 | xviii, 236 p. : ill. ; 24 cm |
内容注記 | A brand of enlightenment / Nicholas Ind Whose brand is it anyway? / Denzil Meyers Beyond brand narcissism / Alan Mitchell Branding for good? / Simon Anholt and Sicco Van Gelder Brand sustainability: it's about life or death / Tim Kitchin Brand, dynamic valuation and transparent governance of living systems / Chris Macrae Authenticity / John Moore What's brand got to do with it? / John Caswell Anthropology and the brand / Ian Ryder Transparency, or not : brand inside : brand outside The most obvious yet overlooked next source for the brand's authentic evolution / Julie Anixter Leadership branding / Thomas Gad The brand manifesto: why brands must act now or alienate the future's primary consumer group / Jack Yan
|
注記 | Includes index |
出版国 | イギリス |
標題言語 | 英語 |
本文言語 | 英語 |
著者情報 | Ind, Nicholas
|
分類 | LCC:HD69.B7 DC22:658.8/27 |
ISBN | 0749441151
|
件名 | LCSH:Brandnameproducts
LCSH:Brandchoice
LCSH:Productmanagement
|
NCID | BA64623608 |
番号 | LCCN : 2003018047 |