| 刊年 | 2004 |
| 形態 | xxv, 254 p. : ill. ; 23 cm |
| 内容注記 | China's global integration and the impact of WTO accession / Anuradha Dayal Gulati and Thomas Rumbaugh
The changing nature of China's economic zones / Rodrigo Cejas Goyanes ... [et al.]
Chinese trading companies: creating newe value propositions / Karthik Krishnan ... [et al.]
Franchising as an expansion strategy in China / Ichiro Enomoto ... [et al.]
Overcoming the leadership gap / Anthony Chen, Alyson Gampel, and Milan Sevak
Combating piracy through guanxi / Daniel Beck ... [et al.]
Sports marketing in China / Colby Maher, Brady Countryman, and Jessica Yang
Taking global brands to local success: marketing western snack foods in China / Tracy Eckert ... [et al.]
The challenge of winning local clients for multinational advertising agencies / Kristen Mitchell, Scott Rupp, and James Steckart
Delivering on the dream
2008 Olympics in Beijing / Christopher Butler ... [et al.]
Coping with SARS / Angela Y. Lee
|
| 注記 | Includes bibliographical references and index |
| 出版国 | アメリカ合衆国 |
| 標題言語 | 英語 |
| 本文言語 | 英語 |
| 著者情報 | Dayal-Gulati, Anuradha
Lee, Angela Y.
J. L. Kellogg Graduate School of Management
|
| 分類 | LCC:HF1604
DC22:382/.0951 |
| ISBN | 0810122251(pbk. : alk. paper)
|
| 件名 | LCSH:China -- Foreigneconomicrelations
LCSH:Businessenterprises,Foreign -- China
|
| NCID | BA7030148X |
| 番号 | LCCN : 2004011800 |