刊年 | 2004 |
形態 | xxv, 254 p. : ill. ; 23 cm |
内容注記 | China's global integration and the impact of WTO accession / Anuradha Dayal Gulati and Thomas Rumbaugh The changing nature of China's economic zones / Rodrigo Cejas Goyanes ... [et al.] Chinese trading companies: creating newe value propositions / Karthik Krishnan ... [et al.] Franchising as an expansion strategy in China / Ichiro Enomoto ... [et al.] Overcoming the leadership gap / Anthony Chen, Alyson Gampel, and Milan Sevak Combating piracy through guanxi / Daniel Beck ... [et al.] Sports marketing in China / Colby Maher, Brady Countryman, and Jessica Yang Taking global brands to local success: marketing western snack foods in China / Tracy Eckert ... [et al.] The challenge of winning local clients for multinational advertising agencies / Kristen Mitchell, Scott Rupp, and James Steckart Delivering on the dream 2008 Olympics in Beijing / Christopher Butler ... [et al.] Coping with SARS / Angela Y. Lee
|
注記 | Includes bibliographical references and index |
出版国 | アメリカ合衆国 |
標題言語 | 英語 |
本文言語 | 英語 |
著者情報 | Dayal-Gulati, Anuradha Lee, Angela Y. J. L. Kellogg Graduate School of Management
|
分類 | LCC:HF1604 DC22:382/.0951 |
ISBN | 0810122251(pbk. : alk. paper)
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件名 | LCSH:China -- Foreigneconomicrelations
LCSH:Businessenterprises,Foreign -- China
|
NCID | BA7030148X |
番号 | LCCN : 2004011800 |