| 刊年 | 2003 |
| 形態 | xviii, 236 p. : ill. ; 24 cm |
| 内容注記 | A brand of enlightenment / Nicholas Ind
Whose brand is it anyway? / Denzil Meyers
Beyond brand narcissism / Alan Mitchell
Branding for good? / Simon Anholt and Sicco Van Gelder
Brand sustainability: it's about life or death / Tim Kitchin
Brand, dynamic valuation and transparent governance of living systems / Chris Macrae
Authenticity / John Moore
What's brand got to do with it? / John Caswell
Anthropology and the brand / Ian Ryder
Transparency, or not : brand inside : brand outside
The most obvious yet overlooked next source for the brand's authentic evolution / Julie Anixter
Leadership branding / Thomas Gad
The brand manifesto: why brands must act now or alienate the future's primary consumer group / Jack Yan
|
| 注記 | Includes index |
| 出版国 | イギリス |
| 標題言語 | 英語 |
| 本文言語 | 英語 |
| 著者情報 | Ind, Nicholas
|
| 分類 | LCC:HD69.B7
DC22:658.8/27 |
| ISBN | 0749441151
|
| 件名 | LCSH:Brandnameproducts
LCSH:Brandchoice
LCSH:Productmanagement
|
| NCID | BA64623608 |
| 番号 | LCCN : 2003018047 |