検索条件入力 ＞ 書誌詳細 ＞ Lifestyle market segmentation
書誌情報:Lifestyle market segmentation
Ronald D. Michman
New York : Praeger , 1991
xii, 220 p. : ill. ; 25 cm




  


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書誌詳細
刊年1991
形態xii, 220 p. : ill. ; 25 cm
内容注記Market segmentation concepts
Identifying market differences
Market segmentation strategies
Group dynamics and purchasing influence
Target markets : singles, teens, and elderly
Target markets : social class and ethnic groups
Lifestyles and decision making
Purchasing behavior
Changing values and lifestyles
注記Includes bibliographical references (p.[209]-216) and index.
標題言語英語
本文言語英語
著者情報Michman, Ronald D
分類LCC:HF5415.127
DC20:658.8/343
ISBN0275931595(alk. paper)
件名FREE:UnitedStates
LCSH:Marketsegmentation -- UnitedStates
LCSH:Consumers'preferences -- UnitedStates
LCSH:Consumerbehavior -- UnitedStates
LCSH:Lifestyle -- UnitedStates
:Consumerbehaviour
番号NBN : GB91-59421LCCN : 90024530

   
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