検索条件入力 ＞ 書誌詳細 ＞ 関連資料一覧：（本学所蔵） ＞ Product strategy for high-technology companies : how to achieve growth, competitive advantage, and increased profits
書誌情報:Product strategy for high-technology companies : how to achieve growth, competitive advantage, and increased profits
Michael E. McGrath
Burr Ridge, Ill. : Irwin Professional Pub. , c1995
xiv, 284 p. : ill. ; 24 cm


  


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書誌詳細
刊年1995
形態xiv, 284 p. : ill. ; 24 cm
内容注記Unique challenges of product strategy in high-technology companies
Strategic vision
Product-platform strategy
Product-line strategy
Product differentiation strategy
Price-based strategy
Time-based product strategy
Global product strategy
Cannibalization strategy
Expansion strategy
Innovation strategy
Strategic balance
The process of product strategy
Strategic thinking
注記Includes bibliographical references and index.
標題言語英語
本文言語英語
著者情報McGrath, Michael E
分類LCC:HD30.28
DC20:658.4/012
ISBN0786301465
件名LCSH:Strategicplanning
LCSH:Productmanagement
LCSH:Hightechnologyindustries -- Management
LCSH:Industrialmanagement
番号LCCN : 94027340

   
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