Adoption and diffusion of electronic marketing channels : a study of the property and casualty insurance industry
書誌情報:Adoption and diffusion of electronic marketing channels : a study of the property and casualty insurance industry
by Ramon O'Callaghan D
Ann Arbor, Mich. : U.M.I. , c1994
245 p. : ill. ; 22 cm


  


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書誌詳細
刊年1994-1989
形態245 p. : ill. ; 22 cm
注記Photocopy.
Thesis (D.B.A.)--Harvard University, Graduate School of Business Administration, George F. Baker Foundation, 1989.
Bibliography: p. 216-221.
標題言語英語
本文言語英語
著者情報O'Callaghan D., Ramon
件名LCSH:Marketingchannels -- Technologicalinnovations
LCSH:Telemarketing
LCSH:Insurancecompanies -- Marketing
LCSH:Insurance,Property
LCSH:Insurance,Casualty

   
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